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NBC to Apple: We never wanted to sell episodes for $4.99
by Brad Linder, posted Sep 1st 2007 1:41PM
The spat between NBC and Apple continues. Yesterday NBC said it would terminate its contract with Apple when it expires in December, to which Apple replied that it would stop selling NBC Universal programming before the start of the fall season.At issue is Apple's pricing scheme. But while Apple had said that NBC wanted to change the wholesale pricing of TV shows so that individual episodes could cost as much as $4.99, NBC disputes that figure.
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