Is the marketing and promotion for 'Glee' stoking the flames of enthusiasm among the fans or do they risk overdoing it by jumping at every opportunity to hype the show? Can't say for sure, but as long as the Gleeks are screaming in joy, they must be doing something right. And the latest idea is not only good for the show, it's good for charity, too.
Fox is arranging a sneak preview of the spring premiere in movie theaters around the country. Fans will be able to see the show a week before the program airs on Fox, Tuesday, April 13 (at the special time of 9:28 PM), and on the big screen as well.
Anyway, the new promos have been using a cover version of the Beatles' "Get Back" to not-so-subtly greet the host back from prime time hell. But one very clever YouTube user found a much more appropriate song to accompany Jay on his return back to 11:30 p.m.
About two weeks ago, with much fanfare, ABC issued a press release about a big promotion for the new sci-fi remake of V. The idea was skywriting giant red "V's" over national monuments around the country. When I read about it, I thought it was pretty clever.
Like ABC media, I didn't contemplate the environment hazard posed by spraying the skies with red skywriting materials. The skywriting stunt has been canceled because one clever reporter did. She snagged ABC in its own press net.
It's somewhat different than the leaked Comic-Con trailer, and that's a good thing. As for the outfit itself: others have said it reminds them of Neo's outfit from The Matrix. While there are similarities to that, it reminds me more of the outfits worn by the Phantom Zone villains in a recent Superman comic co-written by Richard Donner and Geoff Johns. Given this season's big bad, the costume design was likely done that way to evoke Clark's Kryptonian heritage.
So what do you think of the trailer? Does it make you want to stay in Friday nights and not miss an episode?
Marketing-wise, this makes a lot of sense. The demographic NBC is targeting is the Facebook generation. And just the idea of seeing something before it previews anywhere else -- on your laptop for free just by going on Facebook -- is easy as pie.
Oprah's insane popularity caused about a bazillion people to download the free meal coupon. So many, in fact, that KFC wasn't ready to give out so much free grilled chicken and has now offered rainchecks for the existing coupons.
No, it's not another lamentation about those overlooked shows that really do deserve a DVD set, but just can't seem to get them. I've grown accustomed to having Bob's weekly DVD release post arrive like a slap in the face as Beggars and Choosers is not on it, again. Instead, this is about those shows that do get their DVD set, but are late for no good reason at all. At least, not one that I can come up with.
I started thinking about it last week as I was talking with a friend and we were watching the Hellboy/Chuck promo. She commented that she really should start watching Chuck. In full agreement, I quickly pointed her to the Chuck page on Hulu. But wait, there are only three episodes available on Hulu. I guessed that it must be because they don't want streaming to cannibalize DVD sales. So I headed to Amazon. Chuck isn't out on DVD until September 16th. What the hell?
James Roday laying on a Paul McCartney accent. The giant keyboard with the title Psych where Steinway should be. Dule Hill in the Stevie Wonder part, with impossibly wide collar flaps and a toothy grin.
Of course, if you expect to scrap your TiVo within a year or two, you can save a few bucks by picking up a $299 TiVo HD and signing up for an annual or monthly contract. But if you plan to keep your TiVO HD for 3 years or more, it's hard to beat this price. Oh, and TiVo will throw in a plush toy. So there's that to consider.
The offer is good through June 16th, but TiVo loves to extend offers like these. I mean, don't come hunting me down with burning torches if this offer really does expire, but I think it's a safe bet that once this promotion expires, TiVo will offer a different one.
- The TiVo HD product lifetime offer which had been set to expire on January 7 has been extended through April 1.
- The $200 rebate on Series3 boxes and $150 rebate on dual-tuner Series2 units has been extended through April 5 (PDF link).
- The $170 rebate on single-tuner Series2 units has been dropped to $150, and is also available through April 5.
[via TiVo Lovers and WeaKnees Blog]
So, back in May I told you about a limited number of Simpsons-style XBoxes being given away at promotional events in anticipation of the upcoming movie. If you weren't lucky enough to snag one of the yellow consoles with Homer's visage at one of these events, you can try bidding on one that recently popped up on eBay. Just bring a lot of cash, 'cause the bidding, as I type this sentence, is at $1,900.
What's the catch? You've got to sign up for high speed internet service through Best Buy. And you've got to print the coupon and take it into a store. This deal is not available through the TiVo or Best Buy websites.
No word on how long this promotion will last, but if you sign up before July 31st, you can get your first three months of TiVo service for free.
[via Troy on TiVo]
In order to promote his upcoming animated feature, Bee Movie, Jerry Seinfeld is creating twenty "minisodes" to be shown on both NBC and NBC.com.
Live-action spots for the film have already been made, but it's not clear if these "minisodes" will be more of the same or something completely different. I've placed one of the movie spots at the end of this post.
Excuse me if I salivate like Homer standing near a box of donuts, but this is awesome. I want myself a Simpsons Xbox so bad and I don't even play video games. Our pals over at Endgadget, who know more about such things, say that the new system, created as a promotion for the upcoming Simpsons movie, is an Xbox 360 Pro and not an Elite, which apparently means less GBs.
Don't bother trying to find it in stores, though, because only one hundred of these machines were created and they'll be given away at different promotional events as we get closer to the film's release on July 27.
I suppose if you want to you could always just draw a picture of Homer on your Xbox with a Sharpie. Heck, draw Homer on everything in your house and pretend you won some kind of sweepstakes.
It's a pretty interesting idea, if they do it for a limited time, like maybe for two weeks before the movie's July 27 opening and maybe for a week afterwards. Any longer, and those temporary Kwik-E-Mart signs are just going to look kinda sad. And, hopefully, they won't sell the Krusty-Os with the free jagged metal O inside. That's just asking for trouble.
[via Netscape. Thanks to sister site Gadling for the funny composite picture.]
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