Over the weekend, the Wall Street Journal wrote an article pondering the demise of The O.C. It lost 26% of its audience when season two started up. Then 15% more disappeared (myself included) for season three. And, now in season four, The O.C. lost a whopping 39% of its crucial, age 18-49 viewers from last season. It's in so much trouble that the network has even launched an online effort to save the show. (Or gauge viewer interest)

Why?

The article includes a very frank interview with The O.C. creator, Josh Schwartz, who admits some mistakes. He says, opening up the series during season two to include storylines for the parents was too much to juggle. When it started to get stale, he killed off Caleb Nichol. Smart move, he says. But, he wonders whether it was such a hot idea to kill off Marissa Cooper's character at the end of last season.