Earlier this year, we told you about a possible advertising deal brewing between the producers of The Simpsons Movie and 7-Eleven. Well, that advertising deal is now a reality; to promote the movie, which is opening on July 27, selected 7-Eleven outlets have been changed into Kwik-E-Marts, in what the chain called its "most massive and complex" promotion ever.

AdAge.com details what's been changed in the promotion, which runs until the end of the month. The signs out front will be different, of course, but a series of Simpsons-branded products will be sold in the store, including Buzz Cola and Krusty-Os cereal. Even the Slurpees will be called Squishees.