Here's an interesting factoid: 46% of people who record TV shows don't fast forward through the commercials.

Now, I'm a natural skeptic when it comes to studies like this. I always wonder how the question was asked, the specifics, is the respondent lying or over/understating something, etc, but I often find myself not fast forwarding through ads because I'm doing something else at the time (writing an episode review, for example). How about you?