You've seen those commercials for Select Comfort Beds, the ones where Lindsay Wagner (Sleep Number 35) tells us how much her sleeping has improved since she got one of them? I was at the mall this weekend and one of the salespeople for the company (their stores seem to be popping up a lot lately) asked me as I was walking by, "do you know your Sleep Number?"

And it occured to me: I didn't.

I'm beginning to feel left out. This whole Sleep Number thing is beginning to become a cult phenomenon on the par of the Head On ads or the Chia Pet. They're even using celebrities in their ads now. William Shatner and Matthew McConaghey know their Sleep Numbers!

I like my bed not too soft, not too hard. Maybe leaning just a bit closer to harder than soft. So what would my number be, 50?