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FX to likely renew Dirt and The Riches
by Joel Keller, posted Apr 26th 2007 10:04AM
It's amazing to me how different the standards of success are for cable and broadcast TV, even within the same company. Take FOX, for example: they just decided to cancel Drive, after what they saw as dismal ratings on their broadcast network. But on their cable network, FX, two shows that have gotten so-so ratings and very little critical buzz -- The Riches and Dirt -- are likely to be renewed, according to MediaWeek.Speaking before a screening for their new Glen Close series, Damages, network president John Landgraf told the trade paper, "We're really happy with the performance of Dirt and The Riches, and I expect them to return." Apparently, the cumulative ratings garnered by multiple airings of each show's episodes put it on the same audience levels as the network's more established shows. Huh. Go figure.
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