According to a new study by Experian Simmons, Republicans favor many of TV's biggest hits such as 'Modern Family,' 'American Idol' and 'Dancing With the Stars.' On the Democrats' side, TV favorites include cable shows like 'Dexter' and 'Mad Men.'
"The big shows with mass appeal tend to have above-average scores from Democrats and Republicans but with higher concentrations of Republicans," John Fetto, senior marketing manager at Experian Simmons, told The Hollywood Reporter. "Looking at the Democrats side, I don't mean to make light of it, but they seem to like shows about damaged people. Those are the kind of shows Republicans just stay away from."
Unsurprisingly, the top show for Republicans is 'Glenn Beck' and 'Countdown With Keith Olbermann' for Democrats. But who knew Democrats favored 'Kourtney and Khloe Take Miami'?
Check out the full list below.
Barbra Streisand is calling in to The Doctors to discuss heart health awareness for women... and even though I've never watched The Doctors, I will today. I guess that's why and how celebrity helps causes like this. It draws attention and, presumably, I'm going to get something of value out of tuning in. I've already had my eyes opened.
The study from Solutions Research Group found that 15% of women watched a streaming network TV program last month, while just 11% of men did. And women time-shift about 56% of their television viewing, compared to 42% for men.
The study also looks at other digital lifestyle activities like video game usage, online shopping, and downloading movies from the internet.
In a move they're touting as a win-win, ABC/Disney announced today an arrangement that "allows local affiliates to participate in the fast-forwarding disabled VOD offering." The network agrees to provide episodes of their top shows for use in local advertising supported VOD services as long as those operators agree to disable the "fast-forwarding" capability so viewers can't zap through the commercials. There'll be ads inserted, both local and national, but not as many as the on-air broadcasts of shows like Ugly Betty, Lost and Desperate Housewives.
But now TiVo is removing the "anonymous" from that sentence. Well, sort of. TiVo reports that 20,000 volunteers have opted into a new Power Watch program that lets advertiser have access to their age, income, marital status, ethnicity, and other demographic data, but not their names. TiVo users who opt-in get entered into a content to win a free TiVo. Of course, they already need to have a TiVo in order to qualify, but who couldn't use a second box in the bedroom?
But here's where it gets tricky. Magna analyzed second by second data provided by TiVo. What they found was that a TV program's ratings dropped by 59% during the commercial break. But for the first commercial in that break, there was only a 49% drop. Great, so advertisers should get out their checkbooks and prepare to pay more for that first spot, right? Not so fast.
The study also finds that:
- More than half (53%) of PVR owners say they have an HDTV set (although it's not clear from the press release if they have a HD PVR)
- 45% of respondents say they record five or fewer programs per week
- The mean household income of PVR owners is 33% above average
- While most PVR owners say the ability to skip commercials is very important, only 8% say it's the main benefit of owning a PVR.
But that's what happens when you ask loaded question. Just because users say that commercial skipping isn't the most important feature (I'm willing to bet it's the ability to watch TV on one's own schedule), doesn't mean they'll be happy if you take it away.
[via TV Predictions]
Last month, the head of NBC Universal's news research division said that the network has been performing "neurological and biometric" research. Essentially they hooked about 20 TV viewers up to special equipment and measured their physical responses to commercials. They found that people were paying attention. And in fact, after they were finished watching TV episodes, the viewers were able to remember brands that had been advertised just about as well as if they had watched 30 second commercials.
On the one hand, the sample seems pretty small. And it's possible that the reason viewers were "highly engaged," is because they were still pumped up from watching Heroes, or because they were trying to figure out when the fast-forwarded commercials would end.
On the other hand, Silicon Alley Insider raises a good point. If the 5-second blipverts are just as effective as full 30 second commercials, should NBC really be promoting this research? Because what it really suggests is that advertisers are paying too much for full length commercial spots.
Two thirds of frequent YouTube viewers say they're sacrificing some other activity to watch videos, which shouldn't be surprising because it's hard to watch a video while you're reading a book. The number one activity folks say they give up to spend time on YouTube is visiting other websites, with television ranking second on the sacrificed activity list.
According to the study, long hours spent watching television has contributed to the obesity epidemic among children, but killing your television won't reverse the trend. Watching TV and physical exercise are not "functional opposites." If they were, everyone would be on a "no television" diet.
Our sister sites Cinematical and Ad Jab --that's me who wrote the Ad Jab post, but when I write for Ad Jab I wear a mustache so as not to confuse me with myself-- have been all over this, so forgive us for being a bit behind, but as many of you probably know, Michael J. Fox has been appearing in campaign commercials for people who are running for senate and who support stem cell research. He's appeared in ads for Maryland's Ben Cardin and for Missouri's Claire McCaskill (clip after the jump).
To drive the point home,
Fox appears in these ads, sans medication and with the involuntary tremors and shakes that are a part of his Parkinson's made obvious.* Other celebs from television, however, don't share Fox's view, and one of them is Patricia Heaton, who appears in an ad (also after the jump) that opposes the measure in Missouri. I'll let you folks watch both ads and duke it out in the comments, though my friendly advice to anyone is to not get caught up in the politics of this debate and instead read up on the actual science behind it and then make an informed decision. You may not come to the same conclusion I have, but at least you'll be well-informed and not persuaded by actors, or Rush Limbaugh for that matter.
*Fox's tremors are actually a side effect of being on his medication, not off it. Apologies for my assumption.
Ongoing research at Cornell University has revealed a possible link between autism and children under the age of three who watch television. The study found that when cable became more prominent in households in the '80s, autism rates also increased. The study has not found anything specific in television viewing that may trigger autism in young children, only that there is a strong correlation between the two. Some have pointed out it may not be television, but indoor air pollution that may be the root of the problem.
While experts study this and try to come to a consensus, I think laypersons should see this as a reminder that too much television exposure at a young age is not a good thing. As Slate's Gregg Easterbrook points out in his article, humans evolved responding to three-dimensional stimuli, and repeated exposure to two-dimensional images, whether it turns out to be directly linked to autism or not, is still not a good thing in the early stages of development.
What did/do you watch during college? I actually didn't watch much television during college. All I remember watching is Conan O'Brien and South Park, which began in my junior year.
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