I think Jericho fans opened up a Pandora's Box.

Months after that show's fans got CBS to reconsider their cancellation by sending tons of nuts to the network (inspired by a line Skeet Ulrich said in the final episode), Journeyman fans have started a campaign to send boxes of Rice-A-Roni to NBC in hopes of getting them to change their mind (the show hasn't been "officially" canceled, but it doesn't look good).

If you haven't watched the show before, the reason why fans are doing this is because in one episode, our hero Dan Vasser went back in time to 1987 and got trapped in a giant box of Rice-A-Roni.