CBS Evening News anchor Katie Couric says that she's not sure she would have made the move from NBC if she knew she'd be doing the type of show she is doing right now.
In a New York interview, Couric says that understands that viewers hate change and that they tried to change too many things in the first couple of months that she was there, but that she's not sure she would have taken the gig if she knew it would end up as the same traditional network news show. She says there are days she wishes she hadn't taken it. She even hints that if it doesn't turn out to be the job for her, "I'll do something else that's really exciting and fulfilling for me."
I bet her CBS bosses are thrilled with those type of comments.
Joel told you yesterday about Rick Kaplan being brought on to replace Rome Hartman as the executive producer of The CBS Evening News. Kaplan is (supposedly) being brought on to replace some of the lighter touches that Katie Couric has brought to the anchor role with some harder news and a different angle (I think the first thing he should do is to just tell her to stop saying "hi, everyone" when she opens the show).
But I'm wondering, will a new producer really help? Nothing against Kaplan (or Couric), but aren't viewers choices when it comes to the network news based on other things besides a new producer (or a new set or new theme music or a new logo)? Sure, he can make wide, sweeping changes, and maybe they'll help the quality of the show (even if they don't help the ratings), but aren't viewers set in their ways? They like Brian Williams. They like Charles Gibson, and these two will battle for the #1 slot. The CBS Evening News has been third for a long, long time, and maybe that's just where it will be, getting 6-7 million viewers a night.
I hope they didn't think the star power of Couric was going to bring the show to #1 quickly, if ever.
Abrams official title is "general manager," whereas Kaplan's title was "president," but it's basically the same gig. Abrams won't host his show anymore, but he'll still be MSNBC's chief legal correspondent.
Does this mean that everyone who works there moves up a notch, and Rita Cosby is now Chief Financial Officer?
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