I haven't Googled it, but I'm just going to assume that this is the first time a major TV network has opened a restaurant with a major sports franchise.

CBS and The New England Patriots (that's football for those readers who don't watch sports) have announced that they are joining together to open a new restaurant/bar called CBS Scene, and it will be one of the major attractions at the new Patriot Place entertainment and shopping complex in Foxboro, MA. The place will be 15,000 square feet and have tons of televisions, all showing CBS programming.