As far as car ads go, I think this one fell well short of GM's "Robot Nightmare." Of course, that one wasn't selling a particular model, but the end game is still the same, sell cars. It's not that it's a bad commercial. It does showcase the car, and the bit with flying through the car to show how silent it is was a nice touch.

At the end of the day though, this is the Superbowl. Considering the cost for the ad, it needs to be something special. That commercial looks good during a rerun of Charmed on TNT. Here, on the big stage, it only stands out as being decidedly below par.