Powered by i.TV
April 20, 2014

sales

Google helps NBC sell ads

by Brad Trechak, posted Sep 10th 2008 8:22AM
NBCIt looks like Google is taking a step towards having a television station all its own. The Internet search company will be helping NBC Universal sell advertisements for some of NBC's cable stations (including Sci Fi, Oxygen, MSNBC, CNBC, Sleuth and Chiller).

This is yet another step in the inevitable merger of television and the Internet. It wouldn't surprise me if in the future, Google either acquires a television network (it could be NBC or some other one) or starts one all its own. It's certainly ubiquitous enough in Internet advertising to break into another medium (sort of like Microsoft's strategy).

It does say something that NBC is turning over some of its ad sales to a third party. As the article states, it could be a way of attracting businesses who only advertise on the Internet. It could also be a way of streamlining their business model so they can concentrate on producing shows in a more cost-effective manner (I knew that MBA would come in handy some day).

Read More

The Office: Traveling Salesmen

by Michael Sciannamea, posted Jan 11th 2007 11:56PM

(S03E12) WOW! WOW! WOW!

What an episode! What an absolutely brilliant episode! I cannot remember ever guffawing over every single line in a single sitcom episode as I did watching this one. If the performances in this particular one don't garner the actors in this show a plethora of Emmys, there ought to be an investigation.

I believe this was Steve Carell's single best performance so far as Michael Scott. He displayed the full range of his personality--jokester, arrogant jerk, charming salesman, sensitive soul, and added a new one--anger. The look on his face when he learned of Dwight's clandestine visit to the New York office could have cut through steel.

Read More

The Office: Initiation

by Michael Sciannamea, posted Oct 19th 2006 11:27PM

Dwight Schrute, Number 1 Salesman(S03E05) Usually whenever Dwight gets excessively weird, the show seems to suffer a little bit. I know that all offices have at least one off-kilter staffer, but with Dwight you have to suspend reality to the nth degree.

That being said, in this episode we got to see a little bit more of what lurks underneath Dwight's pompous exterior. He really seems to be a go-getter, but whatever he's going to try to get still is somewhat questionable.

His attempts at initiating Ryan into sales are certainly unique--I still don't get how Dwight is the number one salesperson in the Scranton branch. Either he's very good or the rest of the sales force have no pulse.

Read More

The Cartoon Network Effect on manga

by Adam Finley, posted Oct 18th 2006 3:05PM

bleachIt's funny how popular manga has become in the last several years. And to think all I did was read Garfield and Heathcliff books. These days many people in the biz point to the Cartoon Network Effect on manga sales due to the increasing popularity of anime on the network. Thomas J. McLean, writing for Publishers Weekly, uses Bleach as an example. That particular manga was never a huge seller, but when the anime debuted on Adult Swim, sales of the manga began to soar. This is not true, though, for all comic books and graphic novels. In the case of manga and anime, the two often have a direct connection that makes it easier to move from one to another. American animated series based on comic books don't always have that connection, and the result is that a series like Fantastic Four, while popular, doesn't help the sale of Fantastic Four comic books that have no direct correlation with the television series. This difference, however, can work, as in the case of Teen Titans, a cartoon that looks nothing like the original comic books. The anime-style of that show probably doesn't hurt much, either.

[via Toon Zone]

Read More

More live-action programs on Cartoon Network?

by Adam Finley, posted Apr 22nd 2006 1:05PM

saved by the bellEver since Adult Swim decided to air reruns of Saved by the Bell, albeit only for a couple weeks, it's been a battle between fans who loathe the idea and a network that continues to taunt them. A couple days ago the network announced on the site that it  had managed to do for Saved by the Bell what it had done for Family Guy, and that the series was going back into production with the original cast. This dubious announcement was just one example of the network having fun with what turned out to be an unpopular decision.

But there may be more to it than that. The guys over at Cartoon Brew, who have worked in the animation industry and know people on the inside, have been following what could possibly be a major change in the way Cartoon Network approaches its programming. First, there was this piece in Variety earlier this month which stated the network was opening its doors to ideas for live-action series, and even had one series close to a development deal. Then, a couple days ago Amid at Cartoon Brew posted some e-mails he had received from people close to Cartoon Network. The first e-mail, from a former employee of the network who claims to still be in touch with artists and executives, stated that the decision may be a financial one: "When everyone seems to be completely flummoxed at these changes at the network, I feel compelled to impart what I am quite sure is the real inspiration behind this programming boondoggle: Cartoon Network is simply not bringing in any real money at their channel. There is no merchandise on the market for their shows, there are no fast food toy promos, and there is not any national advertising."

Read More

HBO needs a shot in the arm

by Adam Finley, posted Jun 20th 2005 4:30PM

It used to be that a new show on HBO meant something truly original and groundbreaking, even if I personally felt Six Feet Under was a show infatuated with its own cleverness and Sex and the City's writing and acting was sub-soap opera at best. Despite my aversion to some of HBO's shows, I can't deny the network puts out programming that rivals most of network television.

However, even while the cable channel is raking in the dough from its subscription and on-demand services and DVD sales, its shows seem to be losing their audience. That, to me, seems to be the nature of television audiences. People may continue to sing the praises of a television show while not actually tuning in as regularly as they used to. Maybe I'm not the best one to judge, since the only HBO show I ever really enjoyed was Oz. I'm just inexplicably drawn to naked men stabbing each other.

Read More

    Follow Us

    From Our Partners