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Burn Notice premiere sizzles in the Nielsens
by Allison Waldman, posted Jul 14th 2008 1:43PM
Numbers don't lie -- although some people can manipulate them -- but in all the ways that matter for television, the second season debut for USA's Burn Notice was a 100% hit. The spy caper-drama did something that brings smiles to the lips of all cable execs, it beat first run episodes of ABC and CBS programs.I'm generally not a numbers person. (I freely admit that I sucked at algebra.) However, the Burn Notice success in Nielsen ratings and key demographics -- 1.8 rating/6 share among adults 18-49 and approximately 5.4 million viewers overall -- is impressive. It built on last season's numbers considerably -- 35% in viewership.
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