'Breaking Bad' isn't just reinventing the TV drama. It's also reinventing viral marketing.

With the third highly-anticipated season of the popular AMC show just around the corner, the show has unleashed "BetterCallSaul.com," a website advertising the shady law offices of Saul Goodman, Walter White and Jesse Pinkman's equally shady attorney.

Goodman, played by Bob Odenkirk who also contributes to the series as a writer, appears all over the site in some hilarious videos that play with Odenkirk's trademark humor and provides some interesting teaser links to the show such as "the tragedy of Wayfarer Flight 515" and Walter's son's funding raising site, SaveWalterWhite.com.

Something from AMC's brilliant Breaking Bad has found its way into the real world. And no, I don't mean 34 pounds of pure crystal meth so fine it could make your toes curl into sheepshanks.

During last Sunday's episode, Walter's son created a very touching web page for his ailing father that solicits donations for his cancer treatments. Walt was very touched by the gesture, but objected to taking charity from strangers. Of course, that changed when Walter's legal partner in crime Saul saw it as a way to launder his drug money to his family without them getting wise to his deeds.

That website actually exists on the web at SaveWalterWhite.com.