Yeah, sure, I was snookered. Oprah dipped into the Viral Marketing 101 handbook when she ran promos asking, "What is the secret?" It wasn't enough to get me to watch Oprah, but I did investigate online to find out what "secret" was being kept from me by the good people at Harpo Productions.

What "secret" could Oprah possibly have left to share? Over the years, she's told me to embrace my spirit, cut out the "white" stuff, wear cotton underwear and drive a Pontiac. Apparently, Oprah's "secret" is The Secret by Rhonda Byrne - another in a long line of vaguely spiritual Four Agreements/Celestine Prophecy/Miracle Matrix self-help tomes.