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April 21, 2014

shake up

Leno show makes "radical" format change; looks more like old Tonight Show

by Joel Keller, posted Nov 11th 2009 10:42AM
Jay LenoIf you were one of the dozens of people who were watching The Jay Leno show on Monday, you might have been wondering why the "Headlines" segment came right after Jay's monologue instead of right before the local news. Were you stumbling upon a rerun of the old Tonight Show that was airing by mistake? Nope. It seems that, because of the low-and-sinking ratings Leno has been getting at ten, the producers have decided to "shake up" the format ... to make it look like the old Tonight Show.

Of course, changing a pretty moribund format back to a format that's even older isn't exactly a radical shift. But the producers are likely betting that returning to the successful Tonight formula is the way to go.

Here's the problem: people don't have the same ingrained expectations of a 10 PM talk show that they have of an 11:30 show. Instead of tuning into Leno as a reliable way to get them to sleep late at night, they're now tuning to him because nothing's on and their DVRs are empty. There are no expectations on their part.

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Law and Order coming back...and other NBC news

by Allison Waldman, posted Oct 25th 2008 2:33PM
NBC logoDoes the return of Law and Order to the weekly NBC lineup strike a "welcome back" chord, or does it mean that the Peacock needs a boost in the ratings from a tried and true player? I think it's the latter, because just weeks into the new season, NBC is floundering in the Nielsens, prompting a change in the schedule.

First, Law and Order is returning this week. On Wednesday, October 29, NBC presents what could be called their crime-time line up -- Knight Rider at 8, Life at 9, and Law and Order at 10.

Clearly, with the pick up earlier this week for Knight Rider, NBC is committed to the show despite the weak ratings. Presenting this solid Wednesday block of cop shows will hopefully translate into better Nielsen numbers.

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