If there were any doubts that the new Cavemen series was going to be a drama, this news should put them to rest...

According to The Hollywood Reporter, comedy veterans Bill Martin and Mike Schiff have been signed to run the new show, based on the extremely funny GEICO ads. They have a pretty good pedigree; they created Grounded for Life and were the show-runners for Third Rock From the Sun. They're also responsible for The Singles Table, a show NBC picked up for mid-season but has yet to air.

It seems like a good matchup, since Third Rock was also about a group that was trying to make their way in a strange environment. They've already made some small changes to the pilot script; the pilot itself starts shooting today, according to the article.

[via Pop Candy]

One of the advantages to being 31-year-old show-runners is that you can utilize your intimate relationship with the internet to effectively promote your show. That's what Carter Bays and Craig Thomas have been doing with How I Met Your Mother. First, it was Barney's Blog. Then it was the MySpace page for Robin Sparkles, complete with music video. Now, according to The New York Times, Bays and Thomas will be using MySpace again tonight, showing viewers scenes of Marshall's bachelor party that are too "racy" to be shown on TV. The deleted scene will be shown on the program's own MySpace page.

Bays and Thomas are using the internet because, as Thomas put it, "We're more like an NBC Thursday night comedy... but we happen to be on CBS. So how do we let young people know about our show if they're not watching the other shows on the network?"