simon cowell fortune

More of our best of the decade coverage, which started on Tuesday. You can read the other posts at the link above. Here, we talk about a very aught-like phenomenon: the cult of celebrity.

There is no clearer metaphor for the concept of being a celebrity than the Hollywood Walk of Fame. You work hard to chase your dream and achieve a career for yourself by making your name known to the masses of the universe.

Then when you've grabbed that star and become a regular fixture in the flash bulb of the press' cameras, how does the public honor your tireless toil and efforts? They throw you down on a sidewalk and walk all over you.

In the Aughts, however, a new celebrity oozed out of the primordial muck. A celebrity that still suffered the slings and arrows of the tabloid press and a complete loss of the right to privacy, but achieved their stardom by simply cutting out all that pesky hard work and tireless effort nonsense. These are the celebrities who became famous by simply because they were famous.