skywriting

About two weeks ago, with much fanfare, ABC issued a press release about a big promotion for the new sci-fi remake of V. The idea was skywriting giant red "V's" over national monuments around the country. When I read about it, I thought it was pretty clever.

Like ABC media, I didn't contemplate the environment hazard posed by spraying the skies with red skywriting materials. The skywriting stunt has been canceled because one clever reporter did. She snagged ABC in its own press net.

ABC is rolling out a special promotion for the V remake which starts on November 3.

The network is going to send up a skywriting plane to create giant Vs across the sky at 26 different landmarks across the United States. They're not saying where the skywriting will be, but I"m assuming it will be places like the Statue of Liberty, Golden Gate Bridge, and The Grand Canyon. I don't know for sure if those places will be included, but I hope that the network gets the word out to local authorities so the public doesn't have some sort of weird panic when the letters show up in the sky.

ABC might be missing a big opportunity here though. What they should do is contact the Heene family and really send little Falcon into a UFO balloon right next to the skywriting. Every cable network would cover it live for hours.