I've had true insomnia only a few times in my life. Not a "I'm not in the mood to sleep even though I'm tired so I'll watch Conan" situation, but a real, horrifying feeling that I want to get to sleep and just can't. It's not a great scenario.

Tonight, HBO premieres the new documentary Wide Awake. It's one man's quest to find out what is causing his insomnia. He visits doctors, explains to viewers what it feels like to not be able to get to sleep, and works late at night in hopes of getting to sleep. It's part documentary, part performance art, and it sounds quite interesting.

It's on at 8pm, which sounds like an odd time for an insomnia movie to air, but it actually premiered early yesterday morning at 1:30am, for you insomniacs. It airs again later tonight at 11pm on HBOP and airs several more times the next few weeks.

You've seen those commercials for Select Comfort Beds, the ones where Lindsay Wagner (Sleep Number 35) tells us how much her sleeping has improved since she got one of them? I was at the mall this weekend and one of the salespeople for the company (their stores seem to be popping up a lot lately) asked me as I was walking by, "do you know your Sleep Number?"

And it occured to me: I didn't.

I'm beginning to feel left out. This whole Sleep Number thing is beginning to become a cult phenomenon on the par of the Head On ads or the Chia Pet. They're even using celebrities in their ads now. William Shatner and Matthew McConaghey know their Sleep Numbers!

I like my bed not too soft, not too hard. Maybe leaning just a bit closer to harder than soft. So what would my number be, 50?