NBC's 30 Rock makes fun of the network, television in general and, in at least a few instances, product integration. Product integration is the new way to get advertising money that's becoming more and more popular. The Office blatantly refers to real corporations like Staples all the time and football has John Madden's scribbles sponsored by someone now. Well, on a recent episode of Rock, Tina Fey and Alec Baldwin blatantly praised Verizon Wireless in a brief exchange before Fey turned to the camera and said directly, "Can we have our money now?"
Funny and lucrative apparently, as Yahoo! reports today that this was a real case of product integration, with Verizon paying for the "commercial" which at the same time was making fun of the very thing they were doing which ... wow, this gets confusing.
A fun entry from the folks at Snapple. I'm a Peach Iced Tea fan myself, but I'd be willing to give the Green Tea with EGCG a try. So, the commercial is a success. I like the photography with the temple high atop the mountain and the dullard seeking out the wisdom of the master is a joke that never gets old.
You could see that ending coming, because why wouldn't it be on the bottle, but I like the little bit on the end where he repeated "It's on the back of the bottle." in a mocking tone as he made his way back down the mountain. Not a showstopper, but fun.
The first one was when we saw The Office's Kevin going nuts over the Staples MailMate shredder. "This shreds eveything," he says with a sense of childlike wonder. "It shreds CDs. It shreds credit cards..." The look on his face after he realized he shredded his own credit card is priceless, as was the salad he made with the shredder right before the credits. Oh, and by the way, Staples had an ad for the MailMate during the "supersized" episode.
TV Squad Hot Topics
Most Popular Articles
From Our Partners
- The 25 Best (and 5 Worst) Moments from 'Big Brother 16'
- 15 Shocking Moments from 'Under the Dome' Season 2
- 'Dancing with the Stars' Season 19: Week 2 Performance Rankings
- 'Faking It' Season 2 Premiere and Cast Photos
- 'Sleepy Hollow': 16 Shocking and Emotional Moments from the Season 2 Premiere
- More From BuddyTV
- Syfy Orders to Series Alien Hunter Adaptation From Walking Dead EP
- Ask Ausiello: Spoilers on Castle, Outlander, Bones, Grey's, Walking Dead, Chicago PD, Arrow and More
- It's Official: True Detective Season 2 to Star Vince Vaughn, Colin Farrell
- Cheers Vet Rhea Perlman Praises Her Mindy Project Arc: 'This Is Funny Stuff'
- More From TVLine
- Apparently Sexy Criminals Are A Thing Now
- Why Paula Deen Could Have One of the Biggest Comebacks in Media History
- Drake, Jay Z, Dr. Dre: Who's The Highest Paid Hip Hop Artist?
- Watch the Heartwarming Moment a Lion Recognizes the Man Who Rescued Her
- 'Forever' Review: The Perfect Blend of Charming and Dull
- More From ET