NBC's 30 Rock makes fun of the network, television in general and, in at least a few instances, product integration. Product integration is the new way to get advertising money that's becoming more and more popular. The Office blatantly refers to real corporations like Staples all the time and football has John Madden's scribbles sponsored by someone now. Well, on a recent episode of Rock, Tina Fey and Alec Baldwin blatantly praised Verizon Wireless in a brief exchange before Fey turned to the camera and said directly, "Can we have our money now?"
Funny and lucrative apparently, as Yahoo! reports today that this was a real case of product integration, with Verizon paying for the "commercial" which at the same time was making fun of the very thing they were doing which ... wow, this gets confusing.
A fun entry from the folks at Snapple. I'm a Peach Iced Tea fan myself, but I'd be willing to give the Green Tea with EGCG a try. So, the commercial is a success. I like the photography with the temple high atop the mountain and the dullard seeking out the wisdom of the master is a joke that never gets old.
You could see that ending coming, because why wouldn't it be on the bottle, but I like the little bit on the end where he repeated "It's on the back of the bottle." in a mocking tone as he made his way back down the mountain. Not a showstopper, but fun.
The first one was when we saw The Office's Kevin going nuts over the Staples MailMate shredder. "This shreds eveything," he says with a sense of childlike wonder. "It shreds CDs. It shreds credit cards..." The look on his face after he realized he shredded his own credit card is priceless, as was the salad he made with the shredder right before the credits. Oh, and by the way, Staples had an ad for the MailMate during the "supersized" episode.
TV Squad Hot Topics
Most Popular Articles
From Our Partners
- 'Downton Abbey' Season 4 Q&A panel live stream
- 'Game of Thrones': King Joffrey's 10 most evil moments
- 'New Girl': A Super Bowl episode with Prince?
- 'Teen Wolf' Season 3b trailer: Dark times for Stiles, Scott and Allison
- WWE's The Miz on 'Christmas Bounty', 'Real World' and 'Tribute to the Troops'
- More From Zap2it
- Kurt Sutter to Follow Up Sons of Anarchy With Period Drama Pilot for FX
- Grimm's David Giuntoli Talks Sewers, Stunt Mishaps and Why Santa Had It Coming
- Video: Dulé Hill On Psych's Musical Episode, [Spoiler]'s Looming Death and the Series Finale
- TVLine Items: Goldbergs Casting Scoop, Survivor Renewed, Gail O'Grady Gets Revenge and More
- Community Trailer 'Rings' in Season 5 With Britta Worship, Donald Glover In-Jokes, Walton Goggins
- More From TVLine