social welfare

Here's a twist on the awards show formula - honor people who actually deserve a little recognition. The Brick Awards, to be broadcast by The CW on April 12th, are organized by Do Something, the non-profit internet company devoted to helping young people make positive "world changes." While the Bricks have been distributed for the past 11 years, this is the first time the ceremony will be broadcast.

Twelve young adults and four celebrities will be honored for their service in four areas: public health; community building; education and environment; and global impact. Award recipients, who range in age from 11 to 25, will receive a check for the charitable organization of their choice and a framed brick trophy - intended to symbolize a "building block" and be the antithesis of "shiny, perfect" Oscar-like trophies.