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Some surprises when it comes to product placement successes
by Bob Sassone, posted Dec 27th 2007 8:01AM
Guess which company had the most successful product placement on television in 2007? Nope, it's not Apple Computer, which would have been my first guess.
It's actually Tyson Foods. They got the top nod from IAG Research after donating thousands of pounds of meat to a family on Extreme Makeover: Home Edition. Their brand-opinion index rating was 394. This score represented the most effective integration on TV in 2007. (I have no idea how they accurately measure something like that.)
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