EDITION: U.S.
solutions-research-group
Study: Women are heavier PVR users than men
by Brad Linder, posted Mar 28th 2008 9:02AM
According to a new study (PDF link), women are more likely to stream TV shows from network web sites than men, and they're more likely to time-shift their TV viewing with a personal video recorder. While both of these activities may seem like the geeky domain of guys with thick glasses, there's a pretty simple explanation. Men are more likely to watch sports, which is far more time sensitive than most other programs. If you took any group of folks and divided them up into heavy sports viewers and people who watch, well, pretty much anything else, you'd probably find that group B spends more time with the PVR too.The study from Solutions Research Group found that 15% of women watched a streaming network TV program last month, while just 11% of men did. And women time-shift about 56% of their television viewing, compared to 42% for men.
The study also looks at other digital lifestyle activities like video game usage, online shopping, and downloading movies from the internet.
[via CNet]
TV Squad Hot Topics
Most Popular Articles
From Our Partners
- 'Saturday Night Live': Zooey Deschanel, Jean Dujardin and Nic Cage get adorkable
- Ryan Phillippe is CBS''Golden Boy,''Pan Am' star flies to new gig at FOX
- 'Parks and Recreation': Bradley Whitford guests in 'West Wing'-referencing episode
- Becki Newton, 'How I Met Your Mother' creators join forces for FOX comedy pilot
- TV ratings: 'Grimm' and 'Shark Tank' rise, CBS stays on top Friday
- More From Zap2it
- Whitney Houston Dead at 48 – Relive Some of Her Memorable TV Performances
- Walking Dead Preview: 'Barnageddon' Aftermath Will Intensify the Fight for Leadership
- CSI: NY Exclusive: Jaime Ray Newman Returns!
- James Wolk Enters Political Fray, Joins USA Network's D.C.-Based Drama Series
- Ratings: Shark Tank Makes a Splash, Fringe Matches Low, Supernatural Dips and Grimm Gains
- More From TVLine
