Deadpan and hysterically self-aware B-movie icon Bruce "Don't Call Me Ash" Campbell appeared in an ad for Old Spice back in January, but if you thought he was done pitching the manly fragrance, then you've got another thing coming, you primitive screwheads.

In this new spot (see it below, along with another behind-the-scenes clip) a suave and debonair Bruce woos a group of lovely ladies with a lounge rendition of Duran Duran's "Hungry Like the Wolf." I can't imagine Bill Murray would have done it any better.

These ads, along with the Mac/PC ads from Apple, hold the special distinction of being commercials I will actually stop and watch while skipping past other commercials with my Tivo. What can I say, I've been a fan of Bruce from the moment he first strapped that chainsaw to his arm.

See Bruce croon after the jump.

[via Pop Candy]

This should probably come as no surprise to anyone, but Sears is giving serious consideration to kicking Bob Vila to the curb after sixteen years and bringing in magniloquent hugmonster Ty Pennington. Chris, over at our pal Ad Jab, picked up on this tidbit. The company and its Craftsman tools are already heavily associated with Pennington's Extreme Makeover: Home Edition. However, Sears has not made any definite plans to sign Pennington on as a spokesman for their Craftsman line of tools. Speculation is that he may be a bit too "touchy-feely" for that particular product line.