Here's some news that's bound to equally thrill and displease readers. MSNBC has given Keith Olbermann a new four year deal, ensuring that Countdown with Keith Olbermann remains in the cable's primetime lineup. For fans of Olbermann, the prospect of Keith's continued commentaries and his clever interpretation of the news is a good thing. For those who loathe the man -- and there are just as many detractors as fans -- this is one more reason to be ticked off with MSNBC.

The fact is that TV success doesn't depend on having everybody love you. There are many stars, in fact, who are polarizing figures. Either you love them or you love to hate them. The point is that you don't ignore them. So, Keith Olbermann will remain a part of the public discourse and that means the best media feud of the decade goes on -- Olbermann versus Bill O'Reilly.

NBC's Football Night in America is something like too much of a good thing. The network seems intent on stuffing the Sunday night broadcast with everything but the kitchen sink.

When Tiki Barber retired from the New York Giants, he joined their broadcast. Same thing with Jerome Bettis of the Pittsburgh Steelers. Then Keith Olbermann, a sports guy before becoming the host of MSNBC's Countdown, was inserted into the show. And that was on top of the three mainstays Bob Costas, Cris Collinsworth and Peter King.

Now, you can add one more star to the constellation. Dan Patrick is joining Football Night in America. Patrick, formerly the main man at ESPN -- and Keith's longtime partner on Sports Center as well as Dan's radio show -- will be paired up with Olbermann again and will be slotted in as pre-game show's co-host.

There's no question that Patrick will be an asset. His 18 years at ESPN proved that, and I admired his maverick spirit when he bolted the comforts of Bristol, Connecticut and set up a new deal with his radio show.

As a red-blooded American male who has trouble relating to his father, I watch a lot of sports. That means I also watch a lot of sports related television. PTI, Around the Horn, Inside the NFL, The Sports Reporters, NFL Live, NFL Prime Time, Sportscenter, and even Jim Rome is Burning (but only when my wife is out of earshot - for some reason the sound of Rome's voice makes my wife very angry. She doesn't follow sports; I think it's just a gut reaction to smugness.) Thanks to TiVo, I watch them all, fast-forwarding past all the topics that don't interest me.