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September 1, 2015


Dunder Mifflin Lives! Staples Starts Real Line of 'Office' Paper

by Chris Harnick, posted Nov 28th 2011 9:00AM
Dunder Mifflin Paper is RealDunder Mifflin paper is finally real. Yep, the fictional paper company that employs our favorite Scrantonites on NBC's 'The Office' (Thursdays, 9PM ET on NBC) is coming to life, thanks to Staples.

According to Wall Street Journal, Dunder Mifflin will be a new brand of copy paper available on Staples' Quill.com. The new paper comes through a licensing deal with NBC's parent company, Comcast. WSJ reports Comcast will receive about 6 percent of revenue from Dunder Mifflin paper sales.

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Staples' "Most wonderful time of the year" ad is back

by Bob Sassone, posted Sep 7th 2009 5:01PM
This is the time of year when kids go back to school (maybe it happened a couple of weeks ago where you live or this week in other parts of the country), and Staples has pulled their classic "The Most Wonderful Time of the Year" ad out of storage. This is one of my favorite commercials.

By the way, this was first run in 1994. Which means that the kids in the ad are probably out of college by now. You are old.

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Brought To You By ... - VIDEOS

by Bob Sassone, posted Dec 12th 2008 10:10AM
FolgersBefore we get to this month's videos, two observations about Christmas commercials that are currently running.

The new Lexus ad where the guy remembers being a kid and getting a new Atari for Christmas and how that used to be his best gift ever until his wife said to hell with the economy I'm going to buy my husband a ridiculously audacious gift: is that Roger from Swingtown?

Second, the candle commercial where the woman buys a candle that smells like gingerbread men and then tries to trick her friends into thinking that it's not the candle but it's the gingerbread men that she just cooked even though she bought them at the store: why does she leave the candle approximately one inch from the gingerbread men? Does she think her friends wouldn't notice it?

Anyway, on to the classics...

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Thursday was product placement night on NBC

by Joel Keller, posted Nov 21st 2006 11:14AM
Staples MailMate ShredderSo the first night of NBC's new "Must-See TV" lineup (except Scrubs) turned out to be eventful for more than one reason: not only did we see a pivotal episode of The Office, the cast of My Name Is Earl in Claymation, and the first Thursday 30 Rock, we saw more self-referrential product placements in one night than at any time I could remember.

The first one was when we saw The Office's Kevin going nuts over the Staples MailMate shredder. "This shreds eveything," he says with a sense of childlike wonder. "It shreds CDs. It shreds credit cards..." The look on his face after he realized he shredded his own credit card is priceless, as was the salad he made with the shredder right before the credits. Oh, and by the way, Staples had an ad for the MailMate during the "supersized" episode.

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