At this point, I think I've become numb to the deluge of reality programing that still continues to hammer us. I liken it to being repeatedly shot at pointblank range. Eventually, it doesn't matter how many bullets have entered your body, because you've pretty much just accepted they're not going to stop and there's nothing you can do to stop it, anyway. Still, Unwrapping Macy's is allegedly different than other reality shows because it's the first one to make a corporate retailer the centerpiece of the show. The series, which kicks off on September 30 on the WE network for an initial eight-episode run, will offer a look into what it's like to work at the store. You'll see how they choose merchandise, put together their catalog, and force homeless people at knife point to inflate the Underdog balloon every Thanksgiving. My god, that sounds absolutely riveting.