Richard told you earlier this year that The Weather Channel was for sale. Now it looks like recent rumors that NBC was going to be the one to buy the TV network are true. Reuters says that the deal should be closed in the next few days, and the reported price is between $3 billion and $4 billion.

If you haven't noticed, weather is the most important part of a newscast now. I was just talking to my roommate about this yesterday. Every single local newscast opens with news about the weather. Not just tornadoes and hurricanes, but bad rain storms that might pop up later in the day (wow, rainstorms in the summer - shocking!). Weather is the lead story (death, war, and the election can wait), the follow-up story, and the actual weather segment halfway through the show is given another good 7 or 8 minutes.