Last week Hulu announced plans for its new Hulu Plus service. Immediately following the announcement, internet commenters from around the world did something they rarely do: complained long and loud about the details of the announcement.

"The price is right, but they're still going to have ads? No thanks!" "So let me get this straight, they're giving us access to all the seasons of 'Arrested Development' -- which we already have now, for free! -- except now they want us to pay for them? Choke on your own genitalia and die, Hulu Plus!" said the usually very reasonable denizens of the interwebs.

While I'm never one to doubt the insightfulness of snap decisions, I think in this case the complaints are wrongheaded. Sure, the announced set of features for Hulu Plus leaves a little something to be desired, but get beyond that. What we're seeing right now is a game changer. Hulu Plus is about to take over the way we consume television.