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October 24, 2014

super bowl ads

Kia and CBS Sued For Ripping Off Song in Super Bowl Ad

by Bob Sassone, posted Mar 15th 2010 2:00PM
CBSI really didn't think we'd still be talking about the Super Bowl commercials more than a month after the game ended, but we are. It seems that every other company that had an ad during the game is being sued in one way or another. The latest defendants are Kia and CBS, who televised the game.

The Hollywood Reporter reports that the two companies (and a few others, including the NFL and the ad agency) are being sued by Drive-In Music Company, who says that the song used in the Kia ad (the one with Muno from 'Yo Gabba Gabba') is very similar to a song by Dyke and the Blazers that they own called "Let A Woman Be A Woman." This commercial is still being shown a lot.

After the jump, the two songs. You be the judge.

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CBS Gives Dockers Free Ads for Super Bowl Underwear Screw-Up

by Bob Sassone, posted Mar 8th 2010 10:30AM
CBS logoRemember when CBS ran two Super Bowl commercials in a row that featured guys running around in their underwear? I mentioned it in my picks for the worst Super Bowl ads, and now CBS is actually apologizing for it (and that's not all).

The network is going to give Dockers three free commercials during the NCAA March Madness basketball tournament coming up this month. The Dockers ad ran first before another men-in-shorts commercial for CareerBuilder, so they're the ones that will get the free spots.

This is rather odd, and I wonder if it will set an unwanted precedent when it comes to what advertisers can expect/want. So what if the ads were similar in content? It's not like Dockers and CareerBuilder are Coke and Pepsi and they ran ads next to each other. Maybe CBS should give viewers something for free for having to endure the commercials. I'd like a 'Late Show' mug.

[via Mediabistro]

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Tracy Morgan and Stevie Wonder Play Punch Dub

by Allison Waldman, posted Feb 14th 2010 9:44AM
VW_logo_blue_silverThere was a commercial for Volkswagen that aired during Super Bowl Sunday last week, but it didn't make Kona's best of the best. Still, having seen it a couple of time since, perhaps it should have been. Do you remember it? It's based on a game called punch dub, and every time a person sees a Volkswagen before the other person, they get to punch their partner and call out the color of the car.

I had some friends who played a car game like this, punching each other each time one saw a vehicle with one light not working. They called it pediddle. Ridiculous name, but then punch dub is just as silly. But it's real. And that's a big part of why this commercial is so good. You can relate to it. Everyone can play. There's the kid with his grandfather. The two Amish folk. The drunk guys in the limo.

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Why Wasn't Conan in 'Late Show' Super Bowl Ad?

by Scott Harris, posted Feb 8th 2010 11:45AM
It was one of the biggest surprises of the Super Bowl: embattled late night host Jay Leno appearing alongside his biggest rival and harshest critic, David Letterman, separated only by the presence of television ambassador extraordinaire Oprah Winfrey. But while the ad had fans buzzing, it also had them wondering about the elephant in the room -- a particularly tall, orange haired elephant.

In other words, where was Conan O'Brien?

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The Super Bowl Commercials: The Best

by Kona Gallagher, posted Feb 7th 2010 11:22PM
betty white super bowl snickersLook, I knew as soon as I saw the promo for 'The Late Show with David Letterman' that featured Letterman, Oprah and Jay Leno, that nothing was going to top that. There was just no way anything could be better than that 15-second ad. While I was correct, there were some commercials for non-CBS products that put a smile on my face. Of course there were many others that made me groan, wince or sigh, but Bob's handling those.

The videos below are from Hulu, because they were the first ones available. If you can't view them due to location restrictions, they will all be up at Fanhouse.

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The Super Bowl Commercials: The Worst

by Bob Sassone, posted Feb 7th 2010 10:24PM
Super BowlIt has become a cliche to say "I watch the Super Bowl just for the ads," but I really do. I have no interest in football at all (even less this year because the Patriots aren't in it - the only reason I would have to even be a little interested in the game is if the team from my area was in it), so I really do look forward to seeing and reviewing the ads. Too bad the Super Bowl ads aren't what they used to be (except for that Letterman/Leno/Oprah ad ... wow).

This year I'm picking the seven worst ads, while Kona is handling the seven best. Two rules for my worst: no movie ads (they're in a category all by themselves and shouldn't be judged with the other ads), and I tried not to pick any commercials that aired before today.

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The most surreal ad I've ever seen: Letterman, Oprah, and ... Leno?

by Kona Gallagher, posted Feb 7th 2010 8:15PM
Super Bowl Ad: Letterman, Leno, OprahThe first big Super Bowl shocker came early tonight, in a CBS promo, no less. The Super Bowl is on CBS, so it's no surprise we get a shot of David Letterman on a couch in his Colts jersey, but here's where things get weird: he's at a Super Bowl party with Oprah, and he's complaining about how it's the worst Super Bowl party ever.

We then see Jay freakin' Leno, who says that Letterman is only saying that because he's there. Letterman then mocks Leno, and then we see that this whole thing is a promo for 'The Late Show with David Letterman.'

How in the hell did this happen?

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TV Squad Ten: Most/Least Sexy Super Bowl Ads of All Time

by Danny Gallagher, posted Feb 7th 2010 10:31AM
Will Rogers once said, "Advertising is the art of convincing people to spend money they don't have for something they don't need."

And how do you that? That's easy. Just sprinkle in some sex! It's nature's negotiator.

Of course, it's not as simple as it sounds. These days, people are easier to offend than Catholic nuns and the FCC has made it nearly impossible to advertise products the way God intended (i.e. naked girls with abnormally large boobs writhing and moaning over the awesomeness of Flonase). So an even subtler art of using sex to get your money lies within this deeply layered process. Here are the best of the best and the worst of the worst.

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Focus on the Family Tackles Super Bowl With Pre-Game Ad

by Gary Susman, posted Feb 5th 2010 12:45PM
In a move certain to amplify the controversy - and free publicity - it has already generated, Focus on the Family has announced it's running a second Super Bowl ad.

Like the first ad, the second spot, which will air four times during CBS' pregame show, also features Heisman Trophy-winner Tim Tebow and his mother, Pam, according to USA Today. No word on the second commercial's content or cost, but it seems certain to add to the outrage among abortion-rights advocates, who have questioned the first ad's accuracy and fairness and have protested CBS' seeming double standard in cooperating with conservative organizations to get their advocacy ads on the air while snubbing liberal issue ads.

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HuffPo compiles the best banned Super Bowl ads

by Danny Gallagher, posted Feb 4th 2010 10:13AM
Even though CBS has hacked and slashed an abnormally large number of Super Bowl ads, they aren't the first and they sure as hell won't be the last.

The Huffington Post has compiled a list of some of the more outrageous banned Super Bowl ads including the steamy PETA "veggie sex" ad and this ad for Smartbeep that has been floating around the Internet for years but didn't know until now that it was supposed to air during the Super Bowl. Thank you, Internet. You're the teacher that none of my teachers could ever be.

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Spike.com Presents 'Commercial Bowl' 2010

by Brad Trechak, posted Feb 4th 2010 9:02AM
Spike.comThere's a problem with having the most-watched sporting event of the year on your channel: not everybody watches sports. Usually the event can pull in non-sports fans (like myself) by having a myriad of clever commercials that one could not see at any other time of the year. Spike.com thought of this and is having the 'Commercial Bowl', which will show commercials from the just-broadcast Super Bowl as well as commercial highlights from the previous eight years worth of the "Big Game".

It's a clever idea and obviously successful if this is the ninth year. It's more tempting now to simply wait for the game to be over and click on over to Spike.com. This concept does lend itself to some questions, though. Will the videos for each commercial have commercial breaks in between? Are the people that made the commercials in question actually sponsoring the event or do the users have to put up with banner ads as well as commercials?

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What to Watch: February 3

by Kim Potts, posted Feb 3rd 2010 6:00AM
'Super Bowl's Greatest Commercials' (8PM, CBS)
What's your favorite recent Super Bowl commercial? The E-Trade baby? The Doritos crunch spot? The Bud Light ad with the talking, flirting monkey? They're all a part of this special, hosted by Jim Nantz and Lara Spencer, that counts down viewers' favorite commercials from Super Bowl telecasts of the recent past. Viewers can go to the CBS.com Website and vote for their picks from amongst a list that also includes the Tide To Go pen talking stain ad, the football-playin' Budweiser horses, the Budweiser Rock Paper Scissors game and the clever CareerBuilder.com commercial with tips on when it's time to look for a new job.

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CBS Cuts Another Ad Down to Size, Literally

by Danny Gallagher, posted Feb 2nd 2010 6:29PM
Either CBS' advertising department is run by the biggest whiny fusspot since 'Frasier's' Niles Crane last visited his neighborhood Sizzler or these tough economic times have forced them to take Eric Cartman's "you can't come" business model to heart.

CBS has rejected yet another ad for their Super Bowl broadcast. This time, it's for the upcoming hack 'n slash adventure video game 'Dante's Inferno'. Unlike other controversial ads for GoDaddy.com and ManCrunch.com, this time they only had a problem with the commercial's tagline, "Go to Hell." Instead the ad will air with the tagline "Hell Awaits," which is way more creepy and disturbing since it implies that "Hell" is waiting to come to me instead of vice versa.

Don't watch the following ad if you're disturbed by having to read the word "Hell."

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Megachurch May Crunch Competition in Doritos' Super Bowl Ad Contest

by Danny Gallagher, posted Feb 2nd 2010 6:04PM
It's good to know that while CBS is turning down ads for the Super Bowl left and right over nimbly fears over people having to see a flamboyantly gay man dressing underwear models or two dudes making out that an interesting one will make the cut...for now.

Mosiac, a Los Angeles based megachurch, is one of the six finalists in a Doritos contest to win some free air time during Super Bowl XLIV. Their proposed ad titled "Casket" spoofs the resurrection with the awesome power of Doritos and currently holds the top spot in the contest's online poll.

And if I were a betting man, I'd say it's going to stay there unless Jesus produced the "guy wears dog shock collar" ad.

[via TV Week]

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New truTV Show Hyped with Troy Polamalu Super Bowl Ad

by Nick Zaino, posted Feb 1st 2010 9:00PM
Steelers safety Troy Polamalu truTV Super Bowl ad for NFL Full Contact Now that the NFL has moved the Pro Bowl to the week before the big game, the Super Bowl will be the last TV event on the football schedule for the year. During Sunday's game, truTV will hype a new show, called 'NFL Full Contact,' with an ad starring Pittsburgh Steelers safety Troy Polamalu, or, as he is known in the ad, Punxsutawney Polamalu.

In the ad, a mini version of Polamalu (by the magic of green screen, played by Polamalu and wrestler Steve Richardson, a.k.a. Puppet the Psycho Dwarf) gets pulled out of a tree stump and sees his shadow. Thus, six more weeks of football. Meaning, of course, six weeks of 'NFL Full Contact.'

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