Here's tonight TV lineup (all times Eastern).

• At 8, CBS has 'Super Bowl's Greatest Commercials 2010,' followed by new episodes of 'Criminal Minds' and 'CSI: NY.'
• NBC has a new 'Mercy' at 8.
• FOX has a new 'Human Target' at 8, then a new 'American Idol.'
• At 8:30, ABC has a new episode of 'The Middle,' followed by new episodes of 'Modern Family,' 'Cougar Town,' and 'Ugly Betty.'
• At 9, Travel Channel has a new, two-hour 'Man vs. Food Live.'
• DirecTV 101 has a new 'Friday Night Lights' at 9.
• Food Network has a new 'Throwdown with Bobby Flay' at 9.
• Discovery has a new 'Man vs. Wild' at 9, then a new 'Solving History with Olly Steeds.'
• History Channel has a new 'MonsterQuest' at 9.
• Showtime has a new 'Inside the NFL' at 9.
• At 10, NBC has a new 'Jay Leno Show.'
• USA has a new 'Psych' at 10.
• TBS has two new episodes of 'Tyler Perry's Meet the Browns' at 10.
• FX has a new 'Nip/Tuck' at 10.
• Also at 10: MTV has a new episode of 'The Real World.'
• At 10:30, Comedy Central has a new 'Tosh.0.'

Check your local TV listings for more.

After the jump, the late night talk shows.

'Super Bowl's Greatest Commercials' (8PM, CBS)
What's your favorite recent Super Bowl commercial? The E-Trade baby? The Doritos crunch spot? The Bud Light ad with the talking, flirting monkey? They're all a part of this special, hosted by Jim Nantz and Lara Spencer, that counts down viewers' favorite commercials from Super Bowl telecasts of the recent past. Viewers can go to the CBS.com Website and vote for their picks from amongst a list that also includes the Tide To Go pen talking stain ad, the football-playin' Budweiser horses, the Budweiser Rock Paper Scissors game and the clever CareerBuilder.com commercial with tips on when it's time to look for a new job.

Either CBS' advertising department is run by the biggest whiny fusspot since 'Frasier's' Niles Crane last visited his neighborhood Sizzler or these tough economic times have forced them to take Eric Cartman's "you can't come" business model to heart.

CBS has rejected yet another ad for their Super Bowl broadcast. This time, it's for the upcoming hack 'n slash adventure video game 'Dante's Inferno'. Unlike other controversial ads for GoDaddy.com and ManCrunch.com, this time they only had a problem with the commercial's tagline, "Go to Hell." Instead the ad will air with the tagline "Hell Awaits," which is way more creepy and disturbing since it implies that "Hell" is waiting to come to me instead of vice versa.

Don't watch the following ad if you're disturbed by having to read the word "Hell."

Standout University of Florida quarterback Tim Tebow has been grabbing headlines for years with his play on the field, winning the Heisman Trophy, two national championships and numerous other honors. But before he even plays a single down in the NFL, he's already managed to overshadow the upcoming Super Bowl with his actions off the field by filming a controversial pro-life advertisement set to air during the big game.

Welcome to the crazy world of Super Bowl ads, where big business and non-profits alike often push the boundaries in order to make a splash and get some buzz form the biggest television audience of the year.

Since I started writing for this site, I've had the pleasure of seeing episodes of shows like Dexter and Leverage before anyone else. I've had the pleasure of conversing with some of the industry's most interesting characters. But now I know I've truly made it: I got to watch a Super Bowl ad before the rest of the world. Who wants to touch me?

This year's Super Bowl will, of course, feature new commercials for Coca-Cola including a rather interesting one featuring that mecca of brand advertising, The Simpsons.

It actually takes quite an interesting turn from what you might expect. It's not all that silly. It's actually quite sad and even sullen, compared to ads featuring the show's characters in campaigns for Butterfinger and KFC. Watch it for during the game, even if you're like me and you actually watch the Super Bowl for the actual Super Bowl.

The Super Bowl is coming up on February 7, and as usual TV Squad will have analysis of the game as well as predictions on whether Peyton Manning can handle the Saints' defense. Just kidding. Actually, we'll have analysis of the ads, including this one from Bridgestone titled "Whale of a Tale." Three guys and a whale in a truck.

Question: does this ad make you want to see the rest during the Super Bowl or will you completely forget about it and maybe just happen to see it because you're going to watch the Super Bowl anyway? Do these things work (and I guess I'm asking if the other kind of ad works, the TV commercial that tells you to go to a web site to see the conclusion of the ad. I hate those.)

[via Adfreak]

The Super Bowl is fast approaching and for millions of Americans that means it's almost time to watch the biggest television event of the year. No, not the football game, silly: the commercials.

Over the past four decades, the Super Bowl has emerged not only as the biggest sporting event in the country but, more importantly to many people, one of the biggest cultural events. And a big part of the package is the array of innovative and memorable commercials that debut during the game; with so many eyes glued to the tube, advertisers have an unparalleled opportunity to seize instance name recognition, usually, it seems, by employing some combination of monkeys, talking animals and slapstick humor.

It looks like the commercials for the Super Bowl just got a little less hilarious, or more depending on your personal viewpoints and political persuasions.

CBS has eased the restrictions on selling spots to advocacy groups during the single most important television advertising event of the year and said it would consider "responsibly produced" ads for the Super Bowl broadcast on February 7.

The issue arose when an anti-abortion group wanted to air an ad funded by James Dobson's Focus on the Family advocacy group starring 2007 Heisman Trophy winner Tim Tebow. Honestly, who cares? Why all this controversy over a commercial? Does it involve singing dogs or the Budweiser lizards discussing the point at which life begins? Am I the only person in the universe who watches the Super Bowl... to watch the actual Super Bowl?

(Editor's Note: In anticipation of editing the Best/Worst Super Bowl ads, I paid close attention to the ads while I was watching and decided that some could go either way. Sure enough, Rich and Bob picked a couple of the same ads - Cash4Gold and CareerBuilder. Check out Rich's Best Super Bowl ads, and tell us which category you think the ads fall into ... Jane Boursaw)

There weren't any Super Bowl ads that made me want to kick in my television set this year, but I think that says more about the dullness of the ads rather than any brilliance. There weren't many memorable ads. I asked a friend of mine about the ads, and she said, "I think there was a cute one, I don't remember what it was."

Below are the five ads I chose as the worst of the night (not including the movie ads - those are in a different category and shouldn't be counted when you're judging the commercials). They range from confusing to lame to downright sad.

(NOTE: The following post talks about my favorite commercials of this past Super Bowl. There are absolutely no spoilers in this post. That is, unless you didn't watch the Super Bowl, recorded it for future viewing, and have decided to ignore every single other media outlet, as well as friends and family so no one tells you who won. If that's the case, don't blame us for your extremely poor time management skills.)

Well, it's all over except for the pack-up, the clean-up and the over-analyzing of the analyzing of the game that was actually played in Tampa. Super Bowl XLIII is now in the history books and so are its commercials. This year featured some returning companies, some new ones, plenty of NBC promos, and a koala puppet being punched in the face. In other words, a bit of everything. Out of all of them, here are some of my favorites.

(NOTE 2: The embedded videos come courtesy of Hulu. If you cannot view these videos I have linked the commercial titles to another site that you should be able to view.)

• TV Land has an Andy Griffith Show marathon all night.
• At 8, NBC has a new Crusoe, then Saturday Night Live Sports Extra.
• FOX has a new Cops at 8.
• CBS has Super Bowl's Greatest Commercials at 8.
• TCM has The Sweet Smell of Success at 8.
• At 9, FOX has a new America's Most Wanted.
• CNBC has a new Suze Orman Show at 9.
• Nickelodeon has a new H2O at 9.
• Also at 9: Hallmark has the movie The Note II: Taking a Chance on Love.
• At 9:30, Cartoon Network has a new Naruto.
• At 10, CBS has a new 48 Hours Mystery.
• At 11, FOX has a new Talk Show with Spike Feresten.
• At 11:30, NBC has a new Saturday Night LIve, with guests Steve Martin and Jason Mraz.

Check your local TV listings for more.

NBC is airing the Super Bowl this year. Sunday's all-day telecast (several hours of pre-game and probably another four or so for the game itself) will feature a wide variety of guests. Which of these guests are not going to be seen during the broadcast?

Keith Olbermann
Sarah Palin
Tina Fey
Top Chef's Tom Colicchio
Matt Lauer
Al Roker
Bruce Springsteen
Bob Costas
Jay Leno
Conan O'Brien

Super Bowl XLII is all done except for the cleanup and the hangovers. And, you are probably doing one of two things right now. Either you are joyously celebrating the win of the Wild Card New York Giants over the undefeated (until Sunday) New England Patriots, or your are cursing out that f@#&ing Tom Brady and coach Bill Belichick for screwing up a perfect season and, most likely, starting a new sports curse in New England.

Oh well, at least you have the commercials to take your mind off of it all if you were a Patriots fan. This year's crop was pretty diverse with a mix of serious and humorous ads. Plus, a little star power thrown in just for taste. Thanks to Jason Hughes, Jen Creer, JJ Hawkins, and yours truly, TV Squad has postings about every new commercial that aired, from the E-Trade baby to the guy who attached jumper cables to his nipples.

If you're scratching your head on what the hell I mean then jump over to the next page, where you'll see a list of links to all of our commercial reviews.

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• At 8, CBS has Super Bowl's Greatest Commercials 2008.
• FOX has a new Cops at 8.
• NBC has the U.S. Figure Skating Championships (Ladies) at 8.
• At 9, FOX has a new America's Most Wanted.
• There's a new Suze Orman Show on CNBC at 9.
• BBC America has a new Torchwood at 9, then a new Graham Norton Show.
• Josh Holloway stars in the horror movie Whisper, at 9 on TNT.
• ESPN has the Winter X Games at 9.
• Cartoon Network has two new episodes of Naruto at 9.
• Also at 9: Food Network has two new episodes of Rachael's Vacations.
• At 10, CBS has a new 48 Hours Mystery.
• At midnight, FOX has a new Talk Show with Spike Feresten.

Check your local TV listings for more.

Advertisers still spend a ton of money on the Super Bowl. They use it to launch new products, advertise new movies, and convince guys that only one special beer will make us irresistible to scantily clad models. We'll have full coverage of the Super Bowl ads again this year, but maybe we can go one step further. The New York Times reports that there's still one ad slot left for the game, and FOX is only asking for $2.7 million for the 30 second ad.

So how about we all pool all of our money and buy the spot for TV Squad?