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February 10, 2012
 
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sweeps week

We're barely halfway through and I've already got finale fatigue!

by Jason Hughes, posted May 13th 2009 7:04PM
LostDo the American people really like watching their favorite shows this way? Assuming you have more than one or two shows you enjoy following, this week is daunting to say the least and beyond exhausting. Just last night I had a three-hour finale of The Biggest Loser and that awesome Fringe finale. In the past few days we've said goodbye to The Amazing Race, The Apprentice, Cold Case, The Unit, Brothers & Sisters, The Big Bang Theory, House and Castle. And that's just on the major networks.

Over the next two days we have America's Next Top Model, Lie to Me, Lost, Bones, My Name Is Earl, Smallville, Parks & Recreation, CSI, Grey's Anatomy, Hell's Kitchen, The Office, Supernatural and even CSI: NY on a special night. And it goes on through the weekend. In an era where ratings are slipping, how can it make good business sense to put all of these finales on against one another all within a few days of each other. I know they've always done that, but I just don't think it makes sense anymore.

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NBC wants February sweeps moved

by Brad Trechak, posted Feb 9th 2008 2:33PM
NBCNBC is trying to get Nielsen Media Research to move sweeps week in February, 2009. The reason for this is due to the nationwide switch to pure digital television scheduled for February 17th of that year.

I can understand NBC's point of view. Advertising is their primary source of revenue and anything to mess with that model could only negatively impact their bottom line. I'm surprised more of the networks haven't jumped onto this bandwagon.

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