the alzheimers project

Much like the Children's Miracle Network Telethon raises money and awareness for muscular distrophy, HBO is hoping that their innovative program running through May will raise awareness for Alzheimer's. As the Baby Boomers age, this is becoming one of the key diseases they're facing, as are their children and extended families. Starting May 10 and running through the month, HBO is offering four documentaries, 15 short films, a community outreach program and even a book. Details for all of these can be found at "The Alzheimer's Project" website.

This is a great initiative, as Alzheimer's is one of those odd diseases that a lot of people don't really think about until it impacts them. My grandmother always told us that she didn't really care how she died. The only thing she didn't want was to lose her mind. Unfortunately, Alzheimer's struck in her latter 80s; it is not a pretty thing. Scientists are hopeful of a cure, but as with MS and other illnesses, awareness and funding are essential. This is a great move by HBO to use the power of their brand and network to push the issue to the forefront.