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December 19, 2014

the masters

Phil Mickelson Wins for His Wife at the Masters (VIDEO)

by Oliver Miller, posted Apr 12th 2010 1:15AM
Phil Mickelson Wins for His Wife at the MastersWell, despite all the Tiger Woods-related controversy, golfer Phil Mickelson won the Masters Tournament (today on CBS), and he did it for his wife Amy, who is suffering from cancer. Mickelson's wife has breast cancer, and she had been in bed all week, but came out for the final day of the contest.

Watch the video after the jump.

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Why Nike Deserves Kudos For Its Tiger Ad

by Joel Keller, posted Apr 8th 2010 2:08PM
Nike is kind of like the Microsoft of the athletic world; often derided and criticized, but wildly successful for reasons no one wants to acknowledge. For instance, I constantly keep buying Nike basketball shoes, even though I know that they're too narrow for my clodhopper feet, because they just look so damned cool.

One of the things they've been able to do so well is put together compelling advertising. And, after the Tiger Woods mess spilled all over the media landscape, there was likely a large segment of those watchers who were wondering what Woods' largest sponsor would do to address the mess. Would they meet it head on or try to avoid the issue?

Well, the met it head on, and in the best way possible. Here is the new Nike ad with Woods, debuting during last night ahead of the Masters:


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