If and when the 'Rachel Zoe Project' resumes on Bravo, it will have to be without assistant Taylor Jacobson.

PEOPLE is reporting that Zoe has fired Jacobson, effective immediately. Zoe's rep, Carrie Gordon, has since confirmed the news.

Why Jacobson was let go remains to be seen, although, given how often she complained about her job on the show, many would say she had it coming.

Still, Jacobson insists that the decision was solely her own. Hoping to begin her own fashion styling business, Jacobson's Twitter account and emails to colleagues, leaked to Fashionista, reflect her enthusiasm to get out on her own. "I am saddened and exhilarated at the same time to announce my departure," she wrote. "After much thought and consideration, I have decided to take the challenging leap and go off and style on my own."

This Monday, August 6 at 9:00 p.m., VH1's new series, The Pick-Up Artist, debuts.

Mystery, reknowned woman picker-upper, is the center of the new reality series. Mystery takes in six dorky guys and tries to transform them into babe magnets. One man is eliminated during each episode, with the champion going home with $50,000.