In a move certain to amplify the controversy - and free publicity - it has already generated, Focus on the Family has announced it's running a second Super Bowl ad.

Like the first ad, the second spot, which will air four times during CBS' pregame show, also features Heisman Trophy-winner Tim Tebow and his mother, Pam, according to USA Today. No word on the second commercial's content or cost, but it seems certain to add to the outrage among abortion-rights advocates, who have questioned the first ad's accuracy and fairness and have protested CBS' seeming double standard in cooperating with conservative organizations to get their advocacy ads on the air while snubbing liberal issue ads.