After the brouhaha developed over CBS's decision to pre-tape some Emmy presentations in order to keep the broadcast moving, it only seemed like a matter of time before the network decided that the hassle wasn't worth it. So when, thanks to The Wrap's Josef Adalian, the news broke that the Eye Network and Emmy producers were abandoning the time-shifting plan, it wasn't a big surprise.

No matter how many times producer Don Mischer explained the time shift to critics at the TCAs last week, it didn't seem that many people were convinced the ploy wasn't going to shortchange the people whose wins were among the edited group. It seemed especially galling to a lot of the writers and producers of the honored shows that whatever time was being given up was going to be used to "celebrate the best of TV" that year, whether it was nominated or not.

According to a new study (PDF link), women are more likely to stream TV shows from network web sites than men, and they're more likely to time-shift their TV viewing with a personal video recorder. While both of these activities may seem like the geeky domain of guys with thick glasses, there's a pretty simple explanation. Men are more likely to watch sports, which is far more time sensitive than most other programs. If you took any group of folks and divided them up into heavy sports viewers and people who watch, well, pretty much anything else, you'd probably find that group B spends more time with the PVR too.

The study from Solutions Research Group found that 15% of women watched a streaming network TV program last month, while just 11% of men did. And women time-shift about 56% of their television viewing, compared to 42% for men.

The study also looks at other digital lifestyle activities like video game usage, online shopping, and downloading movies from the internet.

[via CNet]