I try to cover professional wrestling here on TV Squad only when something happens that hints at a ratings spike, a celebrity tie-in or a television publicity war. Today, we have news that could score a pin on all three fronts, "Brother!"

Hulk Hogan (in yellow, right), the 80s legend that put WWF WWE on the mat map, announced this week that he's returning to the squared circle and joining the ranks of Spike TV's TNA Wrestling. It's a big step up in exposure for the Florida-based promotion as it struggles to pull away a little market share away from Vince McMahon's Connecticut Death Grip.

While the WWE has either live or taped shows on various cable outlets Monday, Tuesday, Thursday and Friday nights (with occasional weekend specials on NBC), TNA has used the last couple of years to build an ever-growing following in Spike's Thursday night schedule.