This is my favorite ad so far. Of course, we're only 15 minutes into the game.

A mouse - a real, live mouse - is pressed and dragged by two other animals because they heard that if you use a mouse you can get online to get Blockbuster's Total Access service. This is a sequel of sorts to other Blockbuster ads from Super Bowls past, and it's quite cute. They click the mouse, drag it, and then the punch line has them saying "it's not plugged in!" Though the punchline should have just been the mouse's face looking worried, not the mouse telling the others off.