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November 27, 2014

training

Budweiser: "Rocky"

by Jason Hughes, posted Feb 4th 2008 1:56AM
Every year Budweiser puts together an uplifting commercial about some animal who strives to achieve his dreams and with hard work and perseverance, achieves it. This year's installation involved a Clydesdale who didn't make the cut to pull the Budweiser wagon. "Maybe next year, Hank." This leads to a very fun montage of training clips set to the Rocky theme as a dalmation takes it upon himself to get the Clydesdale into tip-top shape. Shots of the horse starting off pulling a little wagon mixed with jogging in place in the rain, running around trees in a snow-covered obstacle, lifting bales of hay until finally he has grit to pull an entire train! Not funny like the Bud Light commercials, but these Bud spots are always feel-good fan favorites. And this one was just as good as any of them.

Oh, and of course Hank makes the hitch team the following year. The high five at the end between the dog and the horse was just perfect. I don't know what it is, but Anheuser-Busch simply has one of the best advertising and marketing teams as they virtually never miss when it comes to their Super Bowl ads. Another banner year for them it looks like.

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Dog Whisperer visits Ghost Whisperer

by Julia Ward, posted Mar 9th 2007 12:35PM
Cesar Millan Dog WhispererDog Whisperer meet Ghost Whisperer. Ghost Whisperer meet Dog Whisperer. In what is either a new low or absurdly funny high in stunt casting, Dog Whisperer Cesar Millan will be guest-starring as himself on an upcoming episode of Ghost Whisperer. It looks like Homer the Ghost Dog is having problems "crossing into the light" so Melinda (Jennifer Love Hewitt) and Delia (Camryn Manheim) seek Cesar's post-mortem doggy advice.

Cesar is, of course, the star of his own Dog Whisperer vehicle on the National Geographic Channel. You may remember him in his animated incarnation from South Park when Cartman's mom turned to him for parenting advice. Cesar's aggressive, alpha dog methods have their detractors, but the story of his journey to the United States and daily routine today are something else. Malcolm Gladwell's New Yorker piece on Cesar if worth a look regardless of what you think of his methods. Then again, isn't anything by Malcolm Gladwell worth a look?

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