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October 21, 2014

tru3d

I don't care what NBC is saying... 3D on TV still doesn't work

by Joel Keller, posted Jan 30th 2009 12:00PM
Today talks about 3DThis morning, among all its other self-promotional Super Bowl nonsense, NBC's Today show was promoting the 3D experience that fans will see during the game on Sunday. Sobe and the animated movie Monsters vs. Aliens will both have ads in 3D, and then fans can use the same glasses to watch Monday night's episode of Chuck, which is shot with the same Intel Tru3D technology as the ads. DreamWorks' co-founder Jeffrey Katzenberg appeared on Today with Zachary Levi from Chuck to promote the technology and explain how different it was from the old red-and-green 3D that gave people headaches in the days of yore.

According to Levy and Katzenberg, this version of 3D is supposed to work, no matter what the delivery method. Well, NBC was kind enough to send me a preview copy of Monday's Chuck (which I sent on to Allison for her episode review), complete with glasses. I've got to tell you... it doesn't work. At least not on TV. At least not for me.

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