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October 9, 2015

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Fall TV 2010 Ratings Winners and Losers

by Jason Hughes, posted Oct 4th 2010 1:00PM
LOLATwo weeks into the fall season, there's no better time to sit back and see how everybody's doing.

A lot can change from a hyped premiere to the second episode. A show's viability rests more on how many viewers it can retain over the long run, after the initial marketing campaign is over.

Unfortunately, before we could even finish compiling our list of the winners and losers of this fall season, the first cuts of the season were made, with Fox yanking 'Lone Star' and ABC pulling the plug on 'My Generation' after two airings.

But there were triumphs as well as disappointments. Check out our fall TV ratings winners and losers ...

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Ratings Race: 'Wipeout' and 'Big Brother' Battle While Univision Wins the Night

by Jason Hughes, posted Jul 16th 2010 6:12PM
Shakira, 'Premios Juventud 2010'Reality powerhouses 'Wipeout' and 'Big Brother' went head-to-head tonight, giving their respective networks a split. ABC took the 18-49 demographic crown (1.8/6, 6.308 million), while CBS settled for a victory in total viewers.

Actually, for the first time in the summer, Spanish-language Univision (2.1/7, 4.771 million) took the true 18-49 crown with a full night airing of 'Premios Joventud 2010 (2010 Youth Awards).' Only ABC and CBS scored more total viewers.

Fox (1.5/5, 4.574 million) is down this season, but not yet out with the struggling 'So You Think You Can Dance.' The reality competition is well off its mark from last season, which could be a response to the format changes implemented at the beginning of the season, or more recently the plague of injuries that have been impacting virtually every aspect of the show.

NBC (1.0/3, 2.913 million) switched up their schedule in anticipation of the fall season, and saw improvements in most key time slots, while the CW (0.5/2, 1.578 million) again just threw two hours of vampires at their audience.

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Ratings Race: 'Big Brother' Is Strong, But 'Talent' Rules the Night

by Jason Hughes, posted Jul 15th 2010 8:54PM
'Minute to Win It'NBC (2.2/7, 7.92 million) and FOX (2.2/7, 6 million) continue to battle it out with their summer reality hits, drawing a tie in the demo for Wednesday night. NBC easily took the night in total viewers, however, thanks to a strong showing from 'Minute to Win It' and a 'Law & Order: SVU' repeat.

CBS (1.6/5, 6.08 million) is steady as she goes with their lineup of repeat procedurals, while 'Big Brother' continued its strong opening, improving on last season with each installment. ABC remained in an even fourth place with their comedy lineup getting no help from a baseball-themed 'Charlie Brown' special at the top of the night, while The CW treads water with repeats of 'America's Next Top Model' back-to-back through the summer.

Next season should be interesting as 'Survivor' moves to CBS Wednesdays, while NBC establishes a procedural night of their own with back-to-back 'Law & Order' series: 'SVU' leading into the new 'Los Angeles.' FOX tries to build a new night with transplants 'Lie to Me' and 'Hell's Kitchen,' while ABC tries to find that elusive fourth comedy for their block with 'Better Together.

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Ratings Race: 'America's Got Talent' Keeps It Close With the 'All-Star Game'

by Jason Hughes, posted Jul 14th 2010 6:00PM
'All-Star Game 2010'It was an interesting night for the Mid-Summer Classic on Fox (3.4/10, 11.07 million). The 'All-Star Game' was down 12 percent in the 18-49 demographic from last year and 7 percent in total viewers. With fierce competition from NBC (2.6/8, 9.02 million) with 'America's Got Talent,' and a 'Wipeout' repeat on ABC (1.8/5, 5.31 million) at 8PM ET, the game barely took the night.

In fact, it's only when you exclude the first half-hour of pre-game festivities that the '2010 Baseball All-Star Game' scored more total viewers than 'AGT' (11.65 million versus 11.52 million). Taking it all together, the Mid-Summer Classic came in behind the talent competition in viewers.

CBS (1.3/4, 7.73 million) didn't bat an eye, or fluctuate much in viewers with their usual lineup of repeats, while the CW (0.3/1, .645 million) keeps sliding toward oblivion with repeats of the shows that are supposed to anchor this night in the fall, 'One Tree Hill' and 'Life Unexpected.' We'll have to see if either of them can get it together when their new episodes hit.

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Ratings Race: 'The Bachelorette' Bounces Back, NBC Scores With Changes

by Jason Hughes, posted Jul 13th 2010 10:02PM
'The Bachelorette'At least ABC (2.6/8, 8028 million) has 'The Bachelorette,' earning them another Monday victory. Of their new summer series, only 'Rookie Blue' has scored success, picking up a renewal already, and only 'The Bachelorette' and 'Wipeout' are bringing in any numbers worth getting excited about.

CBS (1.8/5, 6.385 million) continues to impress with a solid lineup of repeats, while NBC (1.4/4, 4.961 million) improved across the night with a few key schedule changes this week. After banishing 'Persons Unknown' to Saturdays, NBC found that audiences would rather watch a repeat of 'America's Got Talent,' while 'Dateline NBC' found its audience on yet another night.

'The Good Guys' continues to slide, dragging FOX (1.4/4, 4.576 million) down with it. At a 1.1 in the 18-49 demo, its hard to see FOX sticking with it long in the fall. The CW (0.3/1, .697 million) stuck with their tiny little loyal audience for 'Gossip Girl' and '90210.'

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Is Daniel Tosh the New Face of Comedy Central?

by Jason Hughes, posted Jul 13th 2010 2:30PM
Daniel ToshIf asked who is the most-watched personality at Comedy Central, you'd figure Jon Stewart ('The Daily Show') or maybe Stephen Colbert ('The Colbert Report'). What might surprise you is that it's neither of them, at least not based on the ratings.

In the beginning, Daniel Tosh's biggest competition for his new series 'Tosh.0' was G4's 'Web Soup.' While both shows tackled web-based shorts, G4's 'Web Soup' had the advantage of being part of 'The Soup' franchise. Nevertheless, Tosh quickly took the lead, based in large part on his fast-paced comedic approach to the series and no-holds-barred attitude.

'Tosh.0' kicked off its summer run June 2, 2010 and the show just blew up. Five of the past six episodes have set new series high, as reported by Reuters, and now Tosh finds himself in a strange position, atop the studio shows on Comedy Central.

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Ratings Race: 'The Gates' Steadies for ABC, 'Scoundrels' Keeps Slipping

by Jason Hughes, posted Jul 12th 2010 8:00PM
'The Gates'Fox (1.4/4, 3.078 million) played their typical Sunday dance, taking the night in the 18-49 demo while at the same time coming in dead last in total viewers. That "Animation Domination" lineup might not bring in the biggest audience, but it's the "right" kind of viewers, according to the advertisers.

First in viewers, then, was CBS (1.3/4, 6.39 million), enjoying a successful summer launch for 'Big Brother,' as well as the transplanted power of Thursday night's 'The Mentalist.' NBC (1.2/4, 4.936 million) mixed up the night as well, shifting 'Law & Order: Criminal Intent to 8 PM ET to make room for a repeat of 'America's Got Talent.'

ABC (1.1/3, 4.079 million) got mixed, but really bad news. While 'The Gates' seems to have finally steadied in the ratings, albeit at a pretty low number, 'Scoundrels' just keeps dropping and dropping. At least 'America's Funniest Home Videos' had its best outing in more than a month, so it wasn't a total loss.

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Ratings Race: CBS Premieres 'The Bridge' And Nobody Notices

by Jason Hughes, posted Jul 11th 2010 7:00PM
'The Bridge'It's hard to imagine what CBS (0.6/3, 3.9 million) was thinking in premiering 'The Bridge' on a Saturday night in the summer. The Canadian co-production is just the latest in a series of ventures that haven't borne fruit in the US, in many cases because of odd scheduling like this.

As expected, 'The Bridge' performed terribly in a two-hour block for CBS. Fox (1.4/4, 4.28 million) skated to its typical Saturday victory, while NBC (0.6/2, 3.06 million) hung in there with repeats. ABC (0.5/2, 2.2 million), on the other hand, skipped out on giving 'Eastwick' fans their last two episodes so they could bomb horribly with repeats of two of their struggling summer shows. Should have given the witches their due, ABC.

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Ratings Race: ABC and CBS Split Victory With 'Primetime' and 'Flashpoint'

by Jason Hughes, posted Jul 10th 2010 6:50PM
'Primetime: What Would You Do?'Friday continues to sputter and fail for the broadcast networks, with ABC (1.4/5, 4.53 million) claiming the crown in the adults 18-49 demographic on the power of a 'Primetime: What Would You Do?' repeat. Newsmagazines dominated the night in the demo, while CBS (1.0/4, 5.18 million) found the most viewers on the strength of back-to-back new episodes of 'Flashpoint.'

While fans of 'Friday Night Lights' may feel vindicated that Emmy finally paid attention to their show, with four nods, it has to be frustrating that it didn't raise the ratings for NBC (1.1/4, 4.64 million). Maybe if it scores a few key wins this year, that final season will finally score some much-deserved attention.

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Ratings Race: 'Big Brother' Returns Strong, Takes Down 'Wipeout'

by Jason Hughes, posted Jul 9th 2010 5:30PM
'Big Brother'CBS's summer guilty pleasure 'Big Brother' premiered its new season with such a punch last night (1.8/6, 7.577 million) that it knocked ABC's (1.7/5, 6.417 million) entire lineup down, according to overnight ratings reports. Fox (1.7/5, 4.919 million) stayed competitive toward the top with 'So You Think You Can Dance' stopping its downward slide of the past several weeks.

NBC (0.9/3, 2.237 million) spotlighted the Emmy-snubbed 'Community' by re-airing the season's six most popular episodes, and maintained their most consistent numbers of the summer season, though not their highest. The CW (0.5/2, 1.374 million) stuck with vampires, continuing to find a steady audience for the former CBS series 'Moonlight,' as a companion to their own popular 'The Vampire Diaries.'

Maybe it's time The CW started incorporating fangs into all their programming. Imagine the ratings for 'America's Next Top Vampire.'

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Ratings Race: 'Dance' Climbs, But Not Enough to Dethrone 'Talent'

by Jason Hughes, posted Jul 8th 2010 4:50PM
'Castle'Even with the power of 'America's Got Talent' reduced to a single hour, NBC (2.4/8, 8.153 million) still managed to take the night in both total viewers and the 18-49 demo. In a competitive second place, down only a tenth in the demo, Fox (2.3/8, 6.319 million) saw improvements on their two-hour performance show of 'So You Think You Can Dance.'

Despite the strength of ABC's (1.1/3, 4.182 million) comedy lineup, and the improvements they've seen with 'Castle' at 10PM, CBS (1.4/4, 5.701 million) still came in ahead of them. Never underestimate the power of CBS's procedural franchises.

'America's Next Top Model' continues proving itself for The CW, outperforming most of their scripted shows in this season of summer repeats. Unless they change their target demographic, there's no reason Tyra Banks can't keep riding this series to the bank for many more seasons.

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Ratings Race: 'Hell's Kitchen' and 'America's Got Talent' Remain Untouchable

by Jason Hughes, posted Jul 7th 2010 9:00PM
'Hell's Kitchen'It's no wonder Fox (3.1/10, 6.81 million) keeps giving Gordon Ramsay new shows when they all perform so strongly. Even against NBC's (2.7/8, 9.116 million) 'America's Got Talent,' Ramsay held tough. Nobody could touch NBC in total viewers, though, now that 'AGT' has expanded to two hours.

CBS (1.4/4, 8.15 million) continued to do very well with their repeats of both 'NCIS' and 'NCIS: LA,' but against 'America's Got Talent,' the latter is hurting, and 'The Good Wife' doesn't stand a chance.

ABC (1.8/5, 5.439 million) has a clear winner with 'Wipeout' leading off the night, pushing them to third in the demo but they can't seem to find anything to keep people from flipping away once it's over.

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Ratings Race: 'Persons Unknown' Continues Sliding, 'The Bachelorette' Dominates

by Jason Hughes, posted Jul 6th 2010 4:40PM
'Persons Unknown'ABC (2.4/7, 7.796 million) continues to steamroll the competition on Monday nights with this summer's red-hot season of 'The Bachelorette.'

And proving that it doesn't take new programming to bring in viewers, CBS (1.8/5, 6.929) was right there with them in total viewers with their lineup of comedy repeats and a franchise procedural.

Say what you want about CBS, but they know how to make a product that the masses can't get enough of. Repeats of 'The Big Bang Theory' and 'Two and a Half Men' are doing numbers this summer that some comedies on other networks can't touch with new episodes during the fall season. They may not always get that sexy 18-49 demo crown, but they're doing just fine.

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Ratings Race - 'Macy's 4th' Grows From Last Year to Beat 'Boston Pops'

by Jason Hughes, posted Jul 5th 2010 4:01PM
Justin BieberLast year, when the Fourth of July was on a Saturday, the later 'Boston Pops Fireworks Spectacular' on CBS handily beat 'Macy's 4th of July Spectacular' on NBC. This year, 'Boston' was flat in the ratings while 'Macy's rose 25 percent in total viewers, and 30 in the 18-49 demo. Maybe Justin Bieber fever took over since the popular singer performed in the special.

It was enough to force a split on the night, with NBC (1.0/5, 4.74 million) taking the demo, while CBS (0.7/3, 4.97 million) edged them out for total viewers. Fox (0.9/4, 2.07 million) had to settle for second place in the demo with their younger skewing "Animation Domination" lineup.

ABC (0.7/3, 2.69 million) is probably rethinking their strategy to air their 4th of July special this past Friday instead of on the holiday. A re-airing of their 'Twilight'-themed Jimmy Kimmel special from June 24 tanked again.

Follow us after the jump for hourly breakdowns and further analysis.

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Ratings Race - 'The Forgotten' Finale More Remembered Than 'Three Rivers'

by Jason Hughes, posted Jul 4th 2010 1:21PM
'the forgotten'Fox (0.9/4, 3.13 million) owns Saturday night, and they have for more than two decades with the same lineup. If the other networks want to compete, they're going to have to get creative. But it looks like nobody cares about Saturdays anymore.

It's good news for fans of low-rated series, as the Saturday wasteland gives networks someplace to burn off the last episodes of failed shows. Tonight, two such shows ride off into the sunset as ABC (0.6/3, 2.78 million) bids farewell with back-to-back installments of 'the forgotten,' while CBS (0.5/2, 2.75 million) is probably thankful they're out of episodes of 'Three Rivers.'

Fox, meanwhile, just sticks with 'Cops' and 'America's Most Wanted,' and watches the viewers roll in. At this point, generations of fans know this lineup. Only NBC (0.7/3, 3.1 million) is competitive with the power of 'America's Got Talent' repeats and 'L&O:SVU,' though all are down on this holiday weekend.

Follow us after the jump for hourly breakdowns and further analysis.

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