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December 17, 2014

unilever

Behind the Scenes of Unilever's Retro 'Mad Men' Ads

by Kona Gallagher, posted Sep 3rd 2010 4:00PM
mad men smith winter vintage ad suave unilever
Maybe this happened to you: You're watching 'Mad Men,' and zipping past the commercials on your DVR. All the sudden, it looks like the show has started up again. Except, this isn't the offices of Sterling Cooper Draper Pryce, and these well-coiffed gentlemen are not ones that you have seen before. In fact, you're not watching 'Mad Men' at all -- you're watching a Dove ad.

Or maybe it's a Breyers ad. Or Suave, or one of half a dozen Unilever-owned products. Unilever, a multi-national corporation, owns over 400 brands. For this season of 'Mad Men,' they have chosen six to feature in minute-long retro vignettes. These vignettes take place in fictional ad agency, Smith Winter Mitchell, a slightly less-drunk version of Sterling Cooper Draper Pryce.

Recently, TV Squad spoke with Stacie Bright, the communications marketing manager for Unilever, about how these vignettes came about, and what we can expect to see during future episodes.

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