On TV, there will be seven networks combining for the coverage, including NBC, MSNBC, CNBC, USA, Telemundo, Universal HD, and Oxygen. All 34 sports will get airtime, and 75% of that will be live on the east coast. Apparently all that coin they dropped to get the games gave NBC the stroke to get most of the key finals scheduled in the morning in Beijing, which will be prime time on the east coast. That prime time selection will include all 32 finals for swimming, four nights of gymnastics (featuring Alicia Sacramone, pictured), beach volleyball, and the marathons.