You don't often see a company using the theme song to another commercial for the theme song in their commercial, but that's what Verizon is doing in this spot. It's the jingle from old Big Red gum commercials. I think it was used in the '80s and maybe into the '90s, but it's funny to see it used for a completely different product.

After the jump, the original (yes, that's Peter Billingsley). It's funny how they didn't just grab the theme song they reproduced scenes from the original spot (though I bet a lot of people wouldn't even had remembered those scenes in the old ad without seeing it again).