viewership all-time high

What an interesting summer for television. In general, the claim that television viewing reached an all-time high this summer doesn't really surprise me. After all, we're in what the media tells us is the worst economic downturn since the Great Depression. That means more people out of work and less money for everybody.

People out of work and unable to find work are going to be bored, so they're going to watch television. People with less money are going to stay home more often, so they're going to watch television. That part makes sense to me. The part that is a little surprising, but only a little, is that all of that record viewing went to the cable networks and not the big four.

There was not a single break-out summer success story on ABC, CBS, NBC or FOX. Every single show they put on the air either crashed and burned, or barely stayed afloat. But the story is so very different on cable. Week after week we got new stories about original series breaking records on almost every network.