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August 28, 2015

vince manze

Goodbye super-sizing!

by Bob Sassone, posted May 29th 2007 2:39PM

30 RockJoel told you this morning of Kevin Reilly's probable ouster from NBC, and now here's more news from The Peacock: they're getting rid of super-sizing.

It seems that the network has gotten a little bored of having the occasional 40 minute episode of their Thursday night lineup (My Name Is Earl, The Office, Scrubs, and 30 Rock). It's been going on for 10 years now (it started with Friends), but NBC President of Program Planning Vince Manze says that it's not novel anymore and "I don't think anyone here thinks, at this point, super-sizing often is good for the shows. We're going to do our best to not have to do it next year."

The network is, however, going forward with plans to air several hour-long eps of The Office this fall. If that's successful, maybe they'll try it with other shows?

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Zeroes was an NBC creation - VIDEO

by Anna Johns, posted Mar 9th 2007 10:05AM
zeroesDid you see the Heroes spoof on YouTube? It's called Zeroes, and it features a familiar voice talking about regular people with "Pointless Abilities". For example, one guy can ripple his stomach and a girl can put her entire fist in her mouth. You get the idea. It's worth a chuckle or two.

It turns out, the 2-minute spoof was an NBC creation. Marketing guru Vince Manze admitted to Variety that he created the spoof without any fanfare or even a tease to the real series, just as an experiment. He didn't even tell Heroes creator Tim Kring about it. The video short got more than 1.5 million views on YouTube. Minze seems to be one of the few marketing guys who "get it". He knows that people aren't going to YouTube to watch advertisements or promos (unless they're exceptionally creative).

How do you guys feel about this? The network is getting buzz for its show by spoofing it. Is it sneaky or is it creative marketing?

Zeroes is after the jump:

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