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CBS's odd viral promotion for The Ex List - AUDIO

by Joel Keller, posted Sep 11th 2008 1:40PM
Ex List promotionLast night, I was in New York's East Village attending a panel discussion that was being given at the Cooper Union. As I was walking around killing time before the seminar, I came across the sign on the right, taped to a light pole alongside various bumper stickers and other posted offers. It made me do a double-take, because it yells "HAVE YOU DATED THIS WOMAN?" in all caps. The picture is of a pretty woman who looks like someone just about anyone in New York could have dated at one time or another.

Was she in trouble? Was someone waging a campaign to trash this poor young woman? All those questions filled my head until I saw the phone number below, typed repeatedly in those all-to-convenient tear-away strips: 1-877-7-BELLA1.

Bella. That name sounded familiar. That's when it hit me: It was Elizabeth Reaser's character from CBS' new sitcom The Ex List.

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